InVideo Company Profile: History, Products & Overview

Revolutionizing Video Creation: The Invideo Company Profile

In today’s digital age, video content rules everything from marketing campaigns to social media feeds. However, traditional video production has long been hampered by steep learning curves, expensive software, and time-consuming editing workflows. Enter Invideo—a pioneering force in cloud-based and artificial intelligence video software that is fundamentally changing how creators, marketers, and enterprises make videos.

Company Overview At-a-Glance

• Founded: 2017
• Founders: Sanket Shah (CEO) and Anshul Khandelwal (CPTO), alongside early co-founders
• Headquarters: San Francisco, California, USA, with major operational hubs in Mumbai, India
• Primary Industry: Multimedia and Design Software / Generative AI SaaS
• Global Reach: Over 50 million users across 190+ countries

Origin and Evolution

Invideo was founded in 2017 with a singular mission: to democratize professional-quality video production. In its early iterations, the company focused on lowering barriers to entry by providing a robust cloud video editor equipped with thousands of pre-built templates, stock assets, and intuitive drag-and-drop mechanics.

As generative AI technology advanced, Invideo underwent a massive evolution. The platform transformed into an agentic, AI-first video generation ecosystem. Instead of requiring users to manually cut clips, match audio, and design text layers, Invideo AI allows creators to type a simple text prompt—turning scripts into fully realized, publication-ready videos complete with voiceovers, scripts, stock footage, and dynamic transitions.

Core Technology and Product Ecosystem

Invideo sits at the intersection of software-as-a-service (SaaS) and generative artificial intelligence. Its technology stack orchestrates hundreds of frontier video, image, audio, and music models. Key platform features include:

• Text-to-Video AI Generation: Users type out a prompt or topic, and the platform generates a script, selects relevant media, and synchronizes voice narration automatically.
• AI Avatars and Voice Cloning: Tools that enable hyper-realistic digital avatars and localized voice generation for global outreach.
• Collaborative Cloud Editing: Seamless multi-user workspaces that allow teams to review, edit, and launch video projects efficiently from anywhere in the world.
• Multi-Model Orchestration: Day-one integration with leading multimedia models, ensuring users always have access to cutting-edge creative capabilities.

Funding, Growth, and Market Position

Invideo has scaled rapidly through a combination of product-led growth and venture backing. Over multiple funding rounds, the company has raised tens of millions of dollars from prominent global investors—including tier-one venture capital firms like Sequoia Capital (Peak XV Partners), Tiger Global, and Insight Partners.