Beyond “Gangnam Style”: What is PSY Up To Today?

It has been over a decade since Park Jae-sang—better known to the world as PSY—broke the internet with his iconic horse-riding dance. “Gangnam Style” became a cultural phenomenon in 2012, shattering YouTube records and introducing mainstream global audiences to the sheer scale of K-pop.

With such an earth-shattering viral hit defining his legacy, a common question echoes across the internet: Does PSY still make music?

The short answer is a resounding yes. While he no longer chases the global charts quite like he did in the early 2010s, PSY remains an active musical force, a label mogul, and a legendary live performer.

The Studio: Recent Releases and Collaborations

PSY never actually retired from music; rather, he evolved. In 2019, he stepped away from his long-time home at YG Entertainment to found his own independent label and entertainment agency, P Nation.

His most notable recent musical milestone came in April 2022, when he released his ninth full-length studio album, aptly titled Psy 9th. The album proved that PSY still knows how to command the global spotlight. Its lead single, “That That”—co-written, produced, and featured by Suga of BTS—became an instant global hit, landing on the Billboard Hot 100 and racking up hundreds of millions of streams.

The album also featured a star-studded lineup of contemporary K-pop and R&B heavyweights, including:

• Hwasa (of Mamamoo)
• Crush
• Jessi
• Tablo (of Epik High)
• Sung Si-kyung

The Mogul: Building P Nation

A massive part of PSY’s modern musical footprint is behind the scenes. As the founder and executive director of P Nation, he acts as a mentor and producer for a powerhouse roster of Korean artists. Rather than just focusing on his own discography, he pours his decades of industry experience into shaping the careers of acts like Heize, Crush, Penomeco, Swings, and the boy band TNX. Under his leadership, P Nation has carved out a reputation for fostering creative freedom and powerhouse vocal and hip-hop talent.

The Stage: Legendary Live Shows

If you want to understand PSY’s ongoing relationship with music, you have to look at his legendary concert tours. In South Korea, PSY is practically synonymous with summer concert season thanks to his notoriously high-energy, multi-hour event known as the “Summer Swag” (Heukshow) tour.