Navigating the Intersection of Design, Strategy, and Culture: The Work of Lia Forslund
In today’s fast-paced creative industries, the boundary between abstract business strategy and tangible design execution has become increasingly porous. Navigating this dynamic space requires a unique blend of critical thinking, cultural awareness, and commercial insight. Enter Lia Forslund—a Stockholm-born and London-based writer, design strategist, and speaker whose multifaceted career explores the deep connections between the built environment, manufacturing, and modern narrative.
Bridging Design and Discourse
Forslund’s professional footprint spans multiple creative sectors. As a design strategist and senior strategist at firms like At Large Consult, she works closely with brands, organizations, and cultural institutions to shape communication, brand growth, and strategic positioning. Rather than treating design as a superficial layer, her approach dives deep into the systems of production, exploring how things are made and why they carry specific cultural and commercial values.
Her analytical perspective has made her a frequent moderator and speaker at prominent design fairs and institutions—such as the Stockholm Furniture Fair and academic platforms like ECAL (École cantonale d’art de Lausanne). In her lectures and panel discussions, she often interrogates industry standards, quality control, and the linguistic frameworks we use to assign value to objects.
Writing, Publishing, and Critical Commentary
In addition to her advisory and strategic work, Forslund is a notable writer and contributor to prominent design and culture publications, including Monocle. Through essays, articles, and reviews, she investigates how design shapes our daily routines, domestic spaces, and public domains.
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